The Arainee CEO has big plans for Web3 and consumer brands, which he believes will be the next gateway to mass adoption.
Quickly clarifying that the dip is “not nice”, Hurstel—whose company has helped high-end brands like Yves Saint Laurent and Moncler issue NFTs—explained that the market lull means a real focus on practical use cases that will onboard more people into Web3.
While the cost of a loyalty program might currently be prohibitive for smaller companies, Hurstel suggested that the openness of Web3 will allow more brands to make loyalty transferable.